populate can give their opinion on a range of images designed to highlight the dangers of smoking on a website set up by the Department of Health.
bear witness shows that images have a greater force than written health warnings alone and they undergo already been introduced in some countries.
People visiting the website ordain be able to decide images to give 14 health messages such as ‘Smoking causes fatal lung cancer’ or Smoking may reduce daub move and causes impotence’.
Launching the consultation. Health Secretary Patricia Hewitt said: “We undergo already made a lot of progress with the stark written warnings on cigarette packs.
“However these messages become less effective over measure so we now need to refresh our approach by introducing new hard-hitting images.
“We experience that these type of warnings undergo already been successful in other countries such as Canada. Singapore and Brazil.
Jean King. Cancer investigate UK’s director of tobacco control said: “The evidence from Canada. Brazil and elsewhere is alter - graphic picture warnings communicate populate of the risks of smoking and back up encourage populate to reduce their smoking or depart altogether.
“They also back up minimise uptake by young populate. This measure ordain help deglamorise cigarette packs and let people know what they really get from smoking.”
Amanda Sandford spokesperson for anti-smoking charity ASH welcomed the move but said the images should be displayed on the front not the approve of the case.
“The point of this is to disapprove populate from buying them especially young populate and they be to be visible at the point of sale.
“bear witness from countries where the pictures are already in displace shows it has a strong force on smokers - for every purchase smokers are reminded of the health consequences of smoking.”
Dr Charmaine Griffiths spokesperson for the British Heart Foundation said: “We welcome this consultation as we experience that graphic images can and do prompt people to take steps to depart smoking as BHF’s successful ‘fatty cigarette’ campaign clearly demonstrated.”
Professor John Britton. head of the Royal College of Physicians Tobacco Advisory assort also welcomed the announcement.
He said: “It is well recognised that strong images conveying the health impacts of smoking have a powerful cause on motivating smokers to quit. This simple initiative ordain deliver thousands of lives.”
Simon Clark director of the smokers’ beg assort plant said he was strongly opposed to graphic warnings as smokers were well aware of the dangers of smoking.
“The proposed images are gratuitously offensive and yet another example of smokers being singled out for special attention.
“What about fatty foods dairy products or alcohol? If they’re going to target tobacco there should be graphic warnings on other products too.”
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